Quote Originally Posted by theboatcandream View Post
Welcome!

Something I've wondered for a while is how you arrived at the idea that offering choices to guitarists is actually a good thing. With other big guitar brands, their models tend to have the same dimensions. The differences between their models are mostly cosmetic. But your production models come in a variety of scales and neck dimensions, even the 7 strings. Did you follow the demand, or did you do it out of some kind of philosophy, or was it something else?
We diffintley seek out the niches in the market! My sales dept. goes crazy sometimes at all of the 'choices' .... hell we offer 51 different L/H model this year!
Keeping the 'small co' mind set allows us to try things that most of our competitors will not. I am ok if we sell 50 of a certain guitar ... if we think it is cool and useful