...They put out this guitar, announce it heavily among -- I don't know -- teenage girls or whoever... get their attention, they look it up, and (oh no!) they're pricey and were sold out weeks ago, but (hey!) look at all these other guitars Gibson makes!
Now that makes sense, since only 300 are being made anyway, might as well run a "bait and switch" game.
"The JB is sold out, but hey look at these Studios, Standards etc."
Gibson has endorsed these little fellas for a while now... It was just a matter of time b4 they got their sig model.... Personally I'd rock it if it didn't have the stupid logo on it! Looks like a great guitar otherwise!
Sand it off, refinish it, win. OR, as someone else said, tell folks the JB stands for James Brown.