I just bought a 15 ft version of this new cable and really like it. The ends are robust and sleek at the same time. The cable also does not seem to get tangled easy which is great.
The sound is clear, articulate and punchy with this cable. I'm getting a little more highend clarity too, which I like.
I wasn't very fond of the older PW cables or the mid priced models they released a few years ago.
I really like and use their speaker cables though. They are some of the best.
But check out the American Stage cables if you are in the market for some new cables.