You've been given the opportunity to advertise ONE piece of gear to the guitar community at large to your heart's content. What's the one item you most want to evangelize to other players?
Maybe it's the best amp you've ever used.
Maybe the best guitar.
Maybe it's an item so far beyond its competition that it's not even funny.
Maybe it's not that radical, but astonishingly overlooked by too many guitarists.
What is it? What's the one piece of gear you'd scream about from the mountain-top?