News
New From D-TAR - Equinox
The latest offering in D-TAR's initial product rollout is Equinox™, a three-band parametric equalizer preamp. Equinox provides precise EQ control to correct specific tonal problems. As a true parametric equalizer, each band features independent controls for frequency sweep, size of bandwidth ("Q"), and level boost or cut. With true parametric EQ, the musician can simultaneously enhance the deep low end, tame midrange "squawk," and bring out upper harmonic shimmer. Or, find the perfect sonic slot in a mix by adjusting lows and highs so one instrument doesn't occupy another instrument's space. In addition to the EQ stage, Equinox provides two independent notch filters for total elimination of acoustic feedback. Add together the parametric EQ and the notch filters, and Equinox becomes an essential tone shaping and feedback elimination device for the acoustic musician.
As part of D-TAR's "box series," Equinox integrates seamlessly with D-TAR’s Solstice™ two-channel mixer preamp. A single quarter-inch (6.35mm) stereo input jack allows connecting Equinox's input and output to Solstice's insertion jack via a single, stereo cable. Equinox is "the extremely musical 'soul-mate' to the Solstice," says guitarist, Laurence Juber, who served as a tester for both products.
Check out the Equinox, Solstice and the entire line of D-TAR products on the web at www.d-tar.com.
Price Increase
Nobody likes to see a price increase, least of all us. That's why we've held our prices for over five years. The good news is that the increases are modest, and they won't affect all of our products. The price increase will go into effect February 1, 2004, so make sure to order now!
Seymour Duncan Acoustic Products Move Over to D-TAR
The division of pickup products between Seymour Duncan and D-TAR is quite simple: if it involves piezo technology, it's D-TAR. If it involves magnets and coils of wire, it's Seymour Duncan. So it comes as no surprise that Seymour Duncan's piezo pickups, the Sound Spot series and the Perfect Timbre are moving over to D-TAR. The magnetic acoustic guitar sound hole pickups like the Woodys, Acoustic Tube and Mag Mic will remain with Seymour Duncan. The Sadducer under-saddle-transducers are being phased out in favor of D-TAR's Timber-Line pickups. Check out www.d-tar.com for a full list of D-TAR's products.
Seymour Rocks Japan
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When he’s not winding pickups, Mr. Duncan likes to burn it up on stages all over the world. This Fall, accompanied by VP Marketing, Evan Skopp on rhythm guitar, Seymour played five dates throughout Japan. “The crowds were very enthusiastic. We love playing Japan,” says Seymour. |
Seymour Duncan's Japanese distributor, ESP Guitars, played host to the week-long tour.
Safe Sales - Don't Be Left Behind, Stock Duncans.
The modern world continues to move at a faster and faster pace. No industry built on sales fulfillment is exempt from having to provide customers with "the quickest" and "most convenient" buying experience. In the musical products industry, this is more apparent with small accessories. Accessory sales are more spontaneous than big-ticket items.
The simple difference between the purchase of a guitar and a pickup is that while a customer will wait for a guitar, they are much less likely to do so for a pickup. While there is no substitute for a Seymour Duncan pickup, in the customer's mind there is a substitute for a dealer that has no stock - it's the next supplier stocking his pickup. With the advent of web-based sales, it's never been easier for the customer to find a store stocking his or her Duncan.
It's been proven time and again: stocking dealers sell more. Web-based retailers, Duncan dealers that are already stocking and promoting our products, and well-informed customers that contact us for advice are all factors contributing to the increased speed at which a customer expects to get the right Seymour Duncan pickup. Next time you order, increase your quantities of Seymour Duncan's top selling models and take advantage of the 10 and 24 unit quantity discounts. Then, sit back and watch as your pickup sales increase along with your profitability.
A stocking dealer makes a happy customer who makes better music that brings about world peace and harmony. Do you duty in these modern times!
