Warbringer On Making 'IV: Empires Collapse'

We had the chance to catch up with Warbringer to chat about the experience of making their fourth album, IV: Empires Collapse, and some of the creative decisions with composition, gear selection and the process of making a studio album – Hope you enjoy and definitely check out the album – it definitely evokes a grin as your head is bouncing up and down… Thrashers from […] Continue Reading

Triple Shot Rings (Or How The Heck Did That Sound Emerge From My Guitar?)

About a year back, I found myself in the enviable position of being able to build my dream guitar. While looking for the proper pickups I ran across some pretty amazing and seemingly underwhelming parts that would eventually make it into that rig. Before I committed to using the new (unproven to me) technology for the dream rig I’ve named ‘Bertha,’ I figured that installing a […] Continue Reading

Shop Talk With Rascal Flatts Guitar Tech David Graef

David Graef is country at heart, but rock n’ roll in spirit. He was raised on a Texas farm thinking he’d end up a farmer. In the ’80s, he took a chance, moving to Nashville hoping to make a living with a guitar. Years later we can look back and say that chance definitely paid off. David is an accomplished guitarist and highly regarded guitar tech in […] Continue Reading

Reconnecting with Papa Roach

Papa Roach is synonymous with Last Resort, their major hit off their debut album Infest. With their newest album, The Connection, they come out with the ferocity that this is their last resort. They push the envelope to new areas with electronic add-ins while revisiting the past they’ve long forgotten with raps & flows reminiscent of Between Angels And Insects. With their first single off The Connection […] Continue Reading

Band Basics: Part 4 – The Branding

Now that we have the look, the sound, and the direction, what's left to do? Probably one of the most overlooked pieces in regards to your band's success, the Branding. We need to create something that is bigger than music, bigger than appearance; we need to create your band's distinct brand. As a brand, we need to form an identity that people can relate to and want to be a part of. That identity helps create a loyal fanbase with an unbreakable bond. Continue Reading

Band Basics: Part 3 – The Image

We already built the game plan and forged a new sound, but now we need to make you look the part. Never underestimate the power of your Image. That's why you need to carefully mold it into who you want to be seen as. You can give yourself a persona like Synyster Gates and Zacky Vengeance of Avenged Sevenfold or simply a heightened appearance of who you are like Mark Hoppus of Blink-182. Regardless, we need to convey confidence and self-expression. You need to look like a seasoned professional whether you are or are just in a garage band. Continue Reading

Band Basics: Part 2 – The Music

The most important aspect of any band is the music. It's the reason people even care about the band in the first place. Rarely do you hear someone say, "Yea, I don't like their music, but they look so cool that I have to be a fan." That'd be ridiculous. Music creates a connection with people where they can relate to what the group is saying. Without that, it makes all else irrelevant. Continue Reading

Band Basics: Part 1 – The Mission

So you want to start taking your band more seriously? First we need to examine why you’re starting the band in the first place and what you’re hoping to get out of it. Money? Women? Fame? Hopefully you have a deeper reason than the superficial rockstar perception. Continue Reading

Viewing Your Band As A Business: Introduction

The music industry is a difficult industry to break into. For every successful band, there are thousands of failed ones. Many young musicians sit in their rooms dreaming of making it big, like the idols covering their walls. They see the money, the girls, and the larger than life lifestyle and want it all. The problem lies in that they have no clue how to obtain it or even where to start. Continue Reading