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  1. #1
    SDUGF Founder Evan Skopp's Avatar
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    Default Guest Luthier Series - Schecter Guitar Research



    Next up in the continuing Guest Luthier Series, we're very proud to have the team of Michael Ciravolo, President of Schecter Guitar Research, and Marc La Corte, Vice President, on hand to answer your questions. Originally founded in the mid-‘70s as a California-based supplier of replacement parts and then Fender-inspired guitars, the company has grown into one of the world’s premier guitar brands.

    Here's a brief biography on today's guests:

    Michael Ciravolo ran Hollywood’s Sunset Custom Guitars before being tapped to take the helm at Schecter in the mid-‘90s. Ciravolo, who also holds down guitar duties with Goth rockers Gene Loves Jezebel as well as his own band Human Drama, was one of the pioneers of developing manufacturing relationships with offshore factories and producing high-end, premium-branded instruments. Some of these guitars include the famed C Series, Tempest, Ultra, Blackjack, Solo and many others. His wife, Tish Ciravolo, is president and founder of Daisy Rock Girl Guitars.

    Marc La Corte, also a musician and producer, runs the company’s AR Department and has developed relationships with Schecter’s myriad artists, including Robin Finck / Nine Inch Nails, Robert Smith, Porl Thomson, & Simon Gallup / The Cure, Robert DeLeo / Stone Temple Pilots, Synyster Gates & Zacky Vengeance / Avenged Sevenfold, Jerry Horton / Papa Roach, Shaun Morgan / Seether and many, many more. Marc is also intimately involved in product development.

    As an added bonus, at the end of this live chat, Schecter will give away their awesome and stylish Vintage Guitar Strap to 10 lucky participants in this SDUGF exclusive event. No country restrictions!

    Folks, please join me in welcoming Schecter's Michael Ciravolo and Marc La Corte!
    Evan Skopp, Inside Track International
    Sales and marketing reps for D'Addario, Musopia, Reunion Blues, Q-Parts, and Nukleus Pickups.

  2. #2
    Ultimate Tone Slacker Rowan's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Welcome guys! I look forward to the knowledge and experiences you have to share with us.

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    Ultimate Tone Member MarcSchecter's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Good morning everyone!

    We are really looking forward to this!

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    firstlessonologist guitfiddle's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Hi Michael and Marc!!

    Thanks for taking time out for us here at the SDUGF.

    A couple of guitar philosophy questions...

    1. Can you both name any one particular guitar that made want to start building guitars because you felt you could do a better job making your own?

    2. Can you both name any one guitar that made you want to start building because you thought you'd like to live up to it's higher standard with your own builds?

    Thanks!!
    - Tom

    Quote Originally Posted by Frankly
    Some people make the wine. Some people drink the wine. And some people sniff the cork and wonder what might have been.
    The Eagle never lost so much time as when he submitted to learn of the Crow.

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    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Quote Originally Posted by guitfiddle View Post
    Hi Michael and Marc!!

    Thanks for taking time out for us here at the SDUGF.

    A couple of guitar philosophy questions...

    1. Can you both name any one particular guitar that made want to start building guitars because you felt you could do a better job making your own?

    2. Can you both name any one guitar that made you want to start building because you thought you'd like to live up to it's higher standard with your own builds?

    Thanks!!
    as I kid I grew up loving double cutaway stuff .... I owned Hamer Specials, Yamaha SBG1000s ... etc. Just never could afford that great Les Paul TV Special!
    I just think a lot of companies that once made great guitars ..lost sight along the way..... I'll leave it at that !
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

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    Butterball speed2dirt's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Hey guys! Thanks for taking the time to share with us. This post is more about the business & logistical side rather than the guitar building aspect of Schecter.

    How do you guys pick which artists you want to endorse (# of fans on Myspace, shows played per year, record sales, major label backing, etc)? Typically, do you pick one guitarist to endorse or do you support the whole band? For the average, small touring band that hasn't really broke ground with a major hit and massive sales, what kind of deal do they get for endorsing your brand and products? I'm just curious how big companies weed through the thousands of guitarists that think they deserve to be endorsed. There must be a logical criteria. Thanks for any insights!

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    SDUGF Founder Evan Skopp's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    By the way, last night Michael Ciravolo gave me 10 random numbers (with a few backups). Those numbers will correspond to the post numbers of the 10 winners of the Schecter guitar straps.
    Evan Skopp, Inside Track International
    Sales and marketing reps for D'Addario, Musopia, Reunion Blues, Q-Parts, and Nukleus Pickups.

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    LoveMachineologist jeremy's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    welcome!!

    what can you tell me about prince's guitars? i know you guys built at least one or two of his symbol guitars.

  9. #9
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    We built 24 'Cloud' guitars (as seen in Purple Rain) for a big radio promo Prince did first. Then be built him several custom CLOUD guitars for tour. Later we built 2 of his 'Symbol' guitars... a gold and a purple if I remember correctly... which have been in a few times to repair the broken bottom horns ... and to have a Floyd installed on one. He played one of these at the Super Bowl half time show. .... and we have also built him a replica of his infamous Hohner tele..... Lets Go Crazy
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

  10. #10
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    @ HOSS I honestly fell our current custom shop guitars are far more consisitant and superior to some of the mid-80s era Schecter guitars. SOme of those wer put together from 'kits' ... and were hit and miss. I used to own an '85 PT model which was just ok. I have played others that were just fantastic.
    The P DEE (@ Adicts) was basted on our current PT Fastback model ... he played and liked it... so we sat with him and dressed it up ala Adicts. Pete wanted a Bigsby trem as a standard option too. Nice Guitar. Great Guy!
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

  11. #11
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    @Phil 104 - thanks for noticing! The set-up and quality of our insturments is the most important thing to us. SInce I became President in 1996... and with the intro of our Diamond Series in 1998... we know we had to be better than the competition to make this fly. We now have a staff of 20 set-up guys ... all guitarists who live and breath guitars. The are proud of what they do and what this comapny represents.
    As far as our flagship guitar... wow hard question.
    I think the versatility of our line is key. Unlike outher companies... we are not a one-trick-pony... we cover a lot of styles and tones... My personal fave guitar is our Tempest.... though I am playing a Corsair a lot live now
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

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    OCDologist XSSIVE's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    not sure if you want to spill any possible secrets that may be on the way for NAMM 2010 but i have to ask since i'd buy it today if i could....what are the chances of a production model black with gold hardware floyd rose wquipped tempest custom?

    the tempest is a great design and i'd like to own another (i had a p-90 loaded goldtop a few years back) but i've become floyd rose obsessed so i'm crossing my fingers that you guys make that a reality.

    keep up the good work and thanks for taking the time to answer our questions!

    -Mike

  13. #13
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Quote Originally Posted by XSSIVE View Post
    not sure if you want to spill any possible secrets that may be on the way for NAMM 2010 but i have to ask since i'd buy it today if i could....what are the chances of a production model black with gold hardware floyd rose wquipped tempest custom?

    the tempest is a great design and i'd like to own another (i had a p-90 loaded goldtop a few years back) but i've become floyd rose obsessed so i'm crossing my fingers that you guys make that a reality.

    keep up the good work and thanks for taking the time to answer our questions!

    -Mike
    glad you like the Tempest. This guitar has been in our line since 1996 and has appeared in so many versions. I just have never viewed it as a FR guitar... but stay on our email list and it may appear as a Limited next year!
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

  14. #14
    dreamonologist
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Welcome!

    Something I've wondered for a while is how you arrived at the idea that offering choices to guitarists is actually a good thing. With other big guitar brands, their models tend to have the same dimensions. The differences between their models are mostly cosmetic. But your production models come in a variety of scales and neck dimensions, even the 7 strings. Did you follow the demand, or did you do it out of some kind of philosophy, or was it something else?

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    Ultimate Tone Slacker Rowan's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Which is the best selling model of Schecter guitar currently, and also of all time?

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    Joyfulnoiseologist Hoss's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    My #1 guitar is my early 80's PT/Saturn...i'd love to get another guitar that had a similar build/feel to this one so i can give it the rest it deserves once in awhile!

    I've never layed my hands on the current USA Custom stuff...but to your knowledge, i assume i could count on the same stellar quality and feel of those old 80's PT guitars!?!? Nothing i've played to date feels as good from any other manufacturer?!

    Also...of your Diamond series...i really dig the Pete Dee PT...can you tell us about how that guitar came to be?

    thanks,
    mike
    Quote Originally Posted by jeremy View Post
    God hates bad guitar tone
    GUITARS: Schecter Saturn, Takamine, Ibanez Mandolin
    AMPS: Traynor YCV40WR/KT77s, VHT Special 6, Marshall AS50R
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    Keisman Earlybird, EB VPJr, Empress Tape Delay, Hungry Robot Lil Gazer

  17. #17
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Quote Originally Posted by theboatcandream View Post
    Welcome!

    Something I've wondered for a while is how you arrived at the idea that offering choices to guitarists is actually a good thing. With other big guitar brands, their models tend to have the same dimensions. The differences between their models are mostly cosmetic. But your production models come in a variety of scales and neck dimensions, even the 7 strings. Did you follow the demand, or did you do it out of some kind of philosophy, or was it something else?
    We diffintley seek out the niches in the market! My sales dept. goes crazy sometimes at all of the 'choices' .... hell we offer 51 different L/H model this year!
    Keeping the 'small co' mind set allows us to try things that most of our competitors will not. I am ok if we sell 50 of a certain guitar ... if we think it is cool and useful
    Michael Ciravolo
    President
    Schecter Guitar Research
    www.schecterguitars.com

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    LifeIsGoodologist BTMN's Avatar
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    Thumbs up Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Good day Gents!! Thanks for sharing your day with us.
    Any off beat Who/Pete Townshend stories to share and/or about the development of his '80s signature "Tele" style guitars?
    Aint no pro but I know what I like....
    Guitar to sound output:
    Hamer, Dean, or Various, Levy's straps, Dunlop straplock/picks, Daddarrio strings 10-46, Duncan, Dimarzio, Mogami, Monster, MojoDrive pedal on occasion, Marshall, Crate, Vox, Mesa Boogie, Black Shadow Celestions, Eminence,..

  19. #19
    Ultimate Tone Member MCschecterPres's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Good Morning All ... I need MORE coffee!!

  20. #20
    SDUGF Riffologist Supremö B2D's Avatar
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    Default Re: LIVE NOW - Guest Luthier Series - Schecter Guitar Research

    Quote Originally Posted by MCschecterPres View Post
    Good Morning All ... I need MORE coffee!!

    Good Morning! I have some questions for you;

    Wikipedia says that you were working at Sunset Custom in 1987 as one of the few retailers that sold Schecter guitars, and that in 1996 Hisatake Shibuya asked you to become president and run the company. Can you give us a brief rundown of how your business relationship with him developed during those times?

    Is David Schecter still involved with the company? If so, on what level?

    And finally... I'm in college working on my degree currently and I plan to relocate to LA to establish a career in the music industry. What does Schecter look for in potential employees? I can make a mean cup of coffee if that helps.

    Thanks in advance for your time!

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