The Music & Sound Retailer recently interviewed our SVP Of Products/CRO Max Gutnik. The interview covers a lot of ground including Max’s career history; new products such as Palladium, Saturday Night Special, Duality and PowerStage; the importance of working together with guitar shops; and Seymour Duncan’s role in shaping artist developing in a post-record-company world.

If anyone could be said to epitomize the best elements of the music business, Seymour Duncan’s Max Gutnik would have a strong case for the distinction. Not only does he have years of experience as a recording artist and an impressive industry résumé—it includes Guitar Center, Sweetwater, Apogee, Avid and Line 6—but he also has a passionate commitment to the brick-and-mortar dealer channel, as well as for cultivating the next generation of music makers. At Seymour Duncan, where he is Senior Vice President of Products and Chief Revenue Officer, he’s found the perfect setting to merge his technical expertise, passion for music, affinity for the guitar and knowledge of in-store music retailing, all while contributing to a brand whose legacy is among the music products industry’s truly elite.

Read the full interview here.