For years – a lot of years – we’ve been making bass pickups under the Basslines brand name. And they’ve been pretty popular, and a lot of great players use them, such as Steve Bailey, Roger Waters and Iron Maiden’s Steve Harris. But the time has come to make things a little bit clearer out there. So from now on, our bass pickups – like the Quarter Pound for P-Bass, for instance, will no longer bear the Basslines name. They’ll be known as Seymour Duncan pickups instead.

Don’t worry: all your favorites will still be built in the exact same factory here in Santa Barbara, California that they’ve always been built in, by the same hands. But now they’ll just say Seymour Duncan instead of Basslines.