Seymour Duncan and Chicago Music Exchange Launch the Forza Overdrive Effects Pedal

SANTA BARBARA, CA May 2, 2016 – Seymour Duncan, a leading manufacturer of pickups and pedals, and Chicago Music Exchange, announces the release of the new Forza Overdrive effects pedal. This pedal will be available for purchase from Chicago Music Exchange between May and July.

“We are very excited to work with Chicago Music Exchange to bring this to market as an exclusive launch. They have been a wonderful partner to us over the years.” says Max Gutnik, SVP of Products and CRO at Seymour Duncan. “Forza is beautifully-voiced overdrive designed to deliver an open, even-tone that enhances the sound of your amp without changing its fundamental character.”

Developed in partnership with Chicago Music Exchange, the Forza has clear highs, deep lows and a slightly scooped midrange which lets you dial in broader, more dynamic overdrive tones, from ‘edge-of-breakup’ to classic late 70s hard rock and beyond. Because the frequency range is wider and the mids aren’t as ‘boxy,’ the Forza maintains more of the original character of your guitar’s voice while still letting you shape the fine details of your sound with a three-band EQ (Bass, Mid and Treble). And it’s great for adding more saturation and growl to an already-overdriven amp without changing the fundamental tone of your distortion unless you want it to.

“Chicago Music Exchange is proud to have collaborated with the legendary Seymour Duncan, a force (pun intended) in the gear industry for decades,” says Andrew Yonke, CEO at Chicago Music Exchange. “We are especially pleased with the result of this partnership; the Forza Overdrive produces a classic, smooth overdrive and allows the player to have maximum tonal control with the 3-band EQ. It is a total success.”

In addition to the above the Forza Overdrive:

  • Features True Bypass
  • Features a glass diode, back-to-back stack overdrive circuit
  • Is Made in the USA
  • Will retail at $179

About Seymour Duncan

Seymour Duncan celebrates a rich history as the world’s leading pickup and pedal manufacturer. Since 1976, Seymour Duncan has helped the world’s artists develop their own unique, signature sounds. This is accomplished through a dedicated team of craftsman at their Santa Barbara, California office. For more information, please visit

About Chicago Music Exchange For over 25 years, Chicago Music Exchange has been serving the world’s musicians, collectors, and friends for their first, second, or twelfth guitar. Nestled in the heart of Chicago’s Lakeview neighborhood, it boasts an incredible showroom, a first class drum shop, and a full service repair shop. Its reputation and collection of new, used, and vintage gear has turned the store into a major Chicago destination for musicians.

Media contacts:

Elysse Miller
Seymour Duncan
[email protected]

Colleen Harvey
Chicago Music Exchange
3316 N. Lincoln Ave.
(888) 686-7872
[email protected]

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